The Project

I was commissioned by Eleven Management to design and animate a bespoke online promo for the Ballantine’s x Gorillaz Limited Edition whiskey.

My brief was to strike a perfect visual balance between Ballantine’s premium branding and the bold, irreverent aesthetic of the Gorillaz universe. To achieve this, I focused on high impact typography and kinetic motion design that mirrored the rhythm of the music.

Using a combination of snappy transitions and textured overlays, I aimed to capture the band’s signature visual chaos without losing the premium feel of the product.