The Project
I collaborated with the fantastic team at Coffee & TV to bring this vibrant concept for The Ashes to life. The creative vision centered on a giant mural that dynamically animates into existence.
While the Men’s spot utilized a high energy mix of photography and live-action footage, the Women’s spot focused exclusively on static imagery. This shift in medium allowed the Women’s piece to feel like a true work of art; the static nature of the assets invited the viewer to appreciate the fine detail of the imagery and the craft of the animation as it built the mural frame by frame.
