McDonalds McMyths Busted

Wild Studios brought me on board to develop style frames and lead the animation for an engaging myth-busting campaign for The Guardian Labs.

Over the years, McDonald’s has faced endless questions regarding their food quality. This animation aims to set the record straight, stripping away the "foreign ingredient" myths to show the reality of their sourcing.

I utilized a multimedia collage style, which is one of my favorite ways to work. This approach allowed for a playful juxtaposition of textures, vintage paper grains, and modern motion creating a tactile, "hand cut" feel that makes complex information much more digestible and visually captivating.